🏷️ Retail Pricing & Profit Margin Solver
Markup vs Profit Margin Calculator
Calculate selling price, cost of goods, gross profit, markup percentage, and profit margin in real time.
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Retail Presets:
Standard 50% Markup (33.3% Margin)
Keystone 100% Markup (50.0% Margin)
Low Margin 25% Markup (20.0% Margin)
High Margin 200% Markup (66.7% Margin)
Selling Price
$80.00
Customer retail price
Gross Profit ($)
$30.00
Net dollars per unit
Markup %
60.0%
Profit / Cost
Profit Margin %
37.5%
Profit / Revenue
Common Markup vs Margin Reference Equivalents:
| Markup Percentage | Equivalent Profit Margin | $50 Cost → Selling Price | Gross Profit |
|---|---|---|---|
| 25% | 20.0% | $62.50 | $12.50 |
| 33.3% | 25.0% | $66.67 | $16.67 |
| 50.0% | 33.3% | $75.00 | $25.00 |
| 75.0% | 42.9% | $87.50 | $37.50 |
| 100.0% (Keystone) | 50.0% | $100.00 | $50.00 |
| 200.0% | 66.7% | $150.00 | $100.00 |
Mathematical Formulas: Markup vs Margin
- Markup (%): $\text{Markup} = \left(\frac{\text{Selling Price} - \text{Cost}}{\text{Cost}}\right) \times 100$
- Profit Margin (%): $\text{Margin} = \left(\frac{\text{Selling Price} - \text{Cost}}{\text{Selling Price}}\right) \times 100$
- Selling Price from Markup: $\text{Price} = \text{Cost} \times (1 + \text{Markup})$
- Selling Price from Margin: $\text{Price} = \frac{\text{Cost}}{1 - \text{Margin}}$